Attract more people to a site by introducing activities that appeal to a range of audiences.
The right combination of businesses and activities has the power to activate a neighbourhood around the clock. This effect is more likely to happen in mixed-use environments – ones that have a mix of residential areas, restaurants, offices, and shops in close proximity to one another. If there are a number of different activities on offer, visitors are more likely to stay longer to enjoy them.
Higher visitation to a site not only makes it a livelier environment, but also means there are more people to keep an eye on each other, making the area feel safer. If a space is kept activated for a large part of the day, then it is more likely to be perceived as safe for a large part of the day as well.